Typeface Research

To explore how their heritage and celebration of being british could be explored through the design, I have looked into typefaces that are typically british. Through reading the Classic English Fonts article on classicenglishstyle.com certain typefaces have been highlighted as being typefaces that are known to be british. The only appropriate typeface identified is Gill Sans. The other typical typefaces were those used for street signs and The Underground. These typefaces would not be appropriate as they are identified with such big commissions. The style is also not appropriate to use for a Gin brand. 

http://www.classicenglishstyle.com/classic-english-fonts/


Gill Sans 

- often identified as the font used by London Underground

- created in 1926

- used in the 'Keep Calm and Carry On' posters