Following on from the feedback session, adjustments were made to the tag designs. One of the main comments that stood out was the suggestion of introducing an element of illustration to the designs, other than using a pattern within the flag. The chosen illustrations are of an ingredient in the cocktail recipe for each individual card. The positioning of the hole for the tag was also mentioned. Although this hole is typically known to be at the top of the tag, it has been placed to the left hand side so that it does not misalign the text. As well as this, it allows the main position of the Greenall's logo to remain. Experimentation with this positioning was carried out prior to the feedback and through discussions throughout this experimentation process, the current displayed position was said to be the most appropriate to the design.
In the image there are two backs to the tag presented. Within a feedback discussion with peers it was a mixed response to which design is most suitable. Having the Union Jack on the back has been described as creating a consistency throughout the whole print campaign materials. It has also been said that the white background is more appropriate as it makes the text clearer to read. As these comments were made from viewing the designs on screen, the next stage is to print the designs and determine through feedback and self analysis which is the most appropriate.
Other feedback comments:
- Having the union jack on the back adds that burst of colour that appears consistently throughout your designs, makes text slightly difficult to read
- I like the flag being on the front and back as this creates consistency although i'm not sure it works with the text - reduces readability
- The illustrations are a great touch to the designs - a much more appropriate choice than the previous handwritten messages
- The layout of the text on the front of the design is very clear and eye catching
- Text is straight to the point, demonstrates the professionalism of the company. The hashtag adds an element of fun
- Not sure how the union jack will look against the same design on the bottle, might be too much? - This is an important comment to highlight as it is a consideration that has been taken within the design process. However, after purchasing a bottle of The Original Greenall's Gin, there is a lot of negative space that is created around the design. Therefore in theory this should not be an issue but it something that will be tested when the tags are printed.
- Illustrations and personality to the designs and from knowing your work can clearly identify that you have produced them yourself - This is another important comment to analyse. The main aim for completing this brief was to insure that my illustration style would be used appropriately in the designs. This comment demonstrates that this aim has been successfully filled. It is also important to ensure that the illustrations are appropriate to the company and the designs which through experimentation and adjustments, it has been shown that they are.
- The text is most clearly read on the tag with the white background
The next stage is to print the tags and gain further feedback. This is a process that I have learnt from in previous briefs where changes of the type size and colours used have needed to be changed after viewing the printed design. This is due to things looking different on screen to what they do when printed.
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