The below designs were also shown to the discussion group including members of the target audience.
Self Analysis
- The 80% opacity Union Jack creates definition in the design and relates to the way that the flag is presented on the gin bottle. This link is important as it will be displayed alongside each other.
- The black text clashes with the Pantone green used in the logo, this is something to experiment more with; change the background colour, change the colour of the text so that it is consistent with the Greenall's logo
1. Which flag design is the most visually pleasing; block colour or with a 80% opacity?
- The block colour adds definition to the tag
- Block colour allows text to stand out clearly
- The change in opacity shows the three different lines in the Union Jack, this is also the same type of effect that is used on the Greenall's bottle
- There is more of a link to the brand with the second design (80% opacity)
- The opacity Union Jack attracts my eye more as there is some definition to the flag shape
2. Do you prefer the handwritten message on the back of the tag or the illustration of one of the ingredients?
- The handwritten effect adds personality to the design. It feels as though the company are really trying to connect with their audience
- The illustration is more appropriate to the design as it relates to the content - it also adds just the right amount of informality/fun to the design
- The berries; they appeal to the wider audience where as the handwritten message may not
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