Feedback - Poster Designs

- Union Jack with illustration of the botanical ingredients of the gin

- Union Jack with illustration of some of the ingredients in one of the gin cocktails

- Different tone of voice, more lighthearted and casual

The three above poster designs were presented to a crit group including members of the target audience. These are individuals who have been identified for their interest in gin and not specifically to the brand. This was important as the print campaign would not only be aimed at their existing audience, but to a wider audience of gin drinkers in general. 

Questions:

1. Which design do you prefer in terms of the text on the poster?

- The 'Cheers!' design is very informal and fun, it's eye catching and somewhat appropriate to the personality of gin drinkers. Although, it does not demonstrate the campaign that you are proposing and therefore I wouldn't fully understand what is going on if I were to see this poster 

- 'Get together with greenall's' is a more serious tone that 'Cheers' although still has an element of informality. It also clearly demonstrates your campaign and links well with the hashtag

- 'Get together with greenall's' sounds more inviting. It makes me think of being around friends and drinking gin! - This is a comment that was made by numerous members of the discussion group and is what the overall aim of the campaign is

- The overall design of the poster works better with the first set of text. Although the 'cheers' is fun and playful, it isn't enticing enough to make me want to look further into the company

From the comments it would be appropriate to conclude that 'GET TOGETHER WITH GREENALL'S' is the more appropriate choice of wording to advertise the campaign. This is due to it clearly demonstrating the campaign and being bold enough to catch the audience's attention and intrigue them into looking into the campaign further.  

2. Which design do you prefer in terms of the pattern design; the lemon/berries or the botanical ingredients?

- I would describe the berry design as being cute and more feminine but it appeals to me!

- The botanical illustrations is more appropriate to the design as it relates more to Greenall's rather than the cocktails

- I wouldn't have known that they were an illustration of the ingredients of the gin, but you could advertise this in some way which would then strengthen the design

- The botanical design is more gender neutral therefore appeals to the wider target audience; the berries are more feminine

- As a male drinker of gin, the botanicals are more appealing but not sure that they add anything to the design

3. Do you think that the pattern design works or is the Union Jack enough?

- The pattern adds creativity to the designs but the design looks more professional without

- I think that there is too much going on with the pattern as well as the Union Jack - perhaps lowering the opacity of the pattern may make it less imposing

- I like the pattern but it is too feminine and creates a distraction when trying to read the text

- The Union Jack design looks very professional and I instantly know that it is something produced by/for Greenall's

From the feedback comments it is easy to conclude that the pattern design is not something that appeal to the target audience. Although the design was liked, it was described as being a distraction when trying to read the text. As a piece of advertising, this would make it unsuccessful as the audience would not want to read or interact with the poster.