Poster Designs

From the feedback comments, the simple union jack design was preferred. From looking back at the guidelines set in the brief, it is written that the brand use white and silver as secondary colours throughout communication. To ensure that the creative produced meets their brand guidelines and that it appears as something that has been designed with these taken into consideration, the following design was produced. 

Adding the #172f28 Pantone colour to the background gives the poster depth and therefore stands out more. To show variation, colour swatches have also been taken from the Wild Berry Gin to provide the colour tones used for an alternative poster. Although the typical colours of the company are #172f28 and #62a60a, demonstrating a variation is important to demonstrate the considerations made. Using colours that represent the company is essential as the advertising posters will be viewed in a range of different environments. Due to the dark background colour, it was more appropriate to use white text so that it stands out clearly and has a higher legibility than if it were to be a darker colour. As well as changing the colour of the text to fit with the brand, colour adjustments were also made to the logo, changing the colour of the crest to white. This ensures that it stands out against the Pantone greens.