Get Together With Greenall's

'Get Together With Greenall's' is the proposed campaign that links the creative designs together. Introducing a campaign to the designs gives the creative a purpose - to advertise the 'Greenall's Tea Party' to their existing audience and to a wider audience of gin drinkers. In the brief it clearly explains that they want the creative to link to a  a quintessential british moment that has Greenall's at the heart. This campaign is a clear demonstration of that as it is playing off the quintessential british moment of afternoon tea and a tea party. These events both involve socialising and having a good time with friends which is one of the ways in which their audience are described. 

The campaign will be advertised using posters and bottle tags that will all feature the hashtag #greenallsteaparty. To launch and promote the campaign, images will posted to Greenall's social media profiles. An example of this will be mocked up and submitted to the competition. It is important to ensure that the first image clearly advertises the campaign and how the audience can interact with the product/creative. This could be done through the sharing of images of social events or the cocktails that they have made from the recipe tags. To strengthen the images posted to social media, the mock-up images will be of an organised tea party that will be a demonstration to the audience of what they can organise themselves. 

To ensure that the other requirements of the brief are met, the highlighted sections will be continuously be referred back to to ensure that a strong campaign is proposed and designs as a solution to the brief.