From the feedback received the tags were then printed to gain feedback on the printed version, rather than always looking at the designs on screen. One of the comments made was that the Union Jack did not appear the same as it does on the other Greenall's branding. Although this shows an alternative way that the flag can be shown, it was said to look more representative with the inclusion of the middle line. This is an element that has now been included in the design. Another comment was that the text on the front of the tag is not impactful enough compared to the background. It was suggested to look at the work of Andy Burrill and to see whether the same impact could be made to the text on the front of the tag. This is a suggestion that requires experimentation to determine whether it is appropriate to the design.
Inclusion of full Union Jack flag:
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