Reflection

 Through a discussion with a small group of peers, it has been highlighted that having a charitable link to Greenall's may not be appropriate. As one of the effects of drinking alcohol is that it can cause cancer, it would not be politically correct to support the charity through the purchasing of alcohol. Through researching into Greenall's more, an article of interest was highlighted to me. This article, posted on the Quintessential Brands Group website goes into detail of how Greenall's Gin is now a sponsor of Horseracing.

'As the Official Gin of The Jockey Club, Greenall’s Gin will have the potential to reach around 2 million customers per year at the 340 racing events which The Jockey Club organises, plus exposure to an audience of more than 20 million terrestrial television viewers in the UK alone.'

To further their support to horseracing, it could be appropriate to link the creative to a charity based around horses/horseracing. An example of such being The Racehorse Sanctuary. This is a charity that supports 'Life After Racing' through 'Rehabilitation, retraining and sanctuary programmes'. 

Relating a charity to the creative is an aspect of the design that requires further feedback to determine whether it is appropriate to answering the brief.