The ingredients

Another aspect of the brief that has been highlighted as important is that Greenall's wish to communicate the recipe that they have developed over 250 years and that it is 'still as relevant and popular today'. An idea of how this could be brought into the creative is to illustrate the ingredients involved in the distillery process. 

The ingredients that make up Greenall's The Original are; Water, Botanicals and Spirit. These are ingredients found on the 'Our Distillery' page of the Greenall's website. More specifically, the four botanical ingredients are; Juniper, Angelica, Lemon and Coriander seeds. Including illustrations of these ingredients is an direction that requires further development and to see the visual of whether it is appropriate to the audience.