Digital Designs

Through the development of the concept and the overall theme of the creative, adjustments have been made to the designs. These adjustments involve the change of the main text on the posters, an overall adjustment to the illustration designs, as well as including a hashtag that then will lead on to relate to the social media campaign. 

These designs are initial experimentations of the developed direction of the creative. Incorporating the Union Jack was a highlighted suggestion from the brief. Although this may be seen in numerous submissions, adding a pattern design to poster design would set this apart from other submissions. The text positioning on the poster has been inspired from the 'Keep Calm and Carry On' prints. This reflects the britishness of the company and that they are proud to show off their heritage. Transferring this layout to the tags was less successful. The above images demonstrate in brief, the experimentation of the text layout. Due to the word length of the cocktail names, the positioning of the text is more appropriate and visually appealing when displayed over two lines. 'Wild Berry' is in a smaller type size due to it being the name of the gin in the cocktail rather than the cocktail name. This would alter depending on the recipe. To determine whether these designs are visually appealing to the audience, feedback will be gained.