From the discussions in the feedback session it was highlighted that the concept of answering the brief needed to be strengthened. The creative must achieve something for the brand; whether that be an increase in sales or to attract a new target audience. Taking this into consideration a redeveloped concept has been devised.
Concept:
To produce a piece of creative that reflects the heritage and Britishness of Greenall's Gin through the inclusion of the Union Jack flag as well as the focus around quintessential British moments. The designs must appeal to to the millennial target audience who enjoy having a good time socialising as well as having a liking for gin. The creative must prompt the audience to think of socialising with their Greenall's gin.
In the feedback discussion it was mentioned that the produced creative must be able to be described in an effective and problem solving way. Therefore, the aim is that the design will ensure the company believe that this design clearly demonstrates our heritage and Britishness through a campaign that clearly has Greenall's at the heart. It also demonstrates our relationship to the quintessential british moment in a fun and illustrative way.
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