Social Media

As part of the developed concept, linking the creative to a social media campaign brings together the British heritage that the brand wishes to include as well as attracting their millennial target audience. Rather than just presenting this in the submission, mock up ideas have been sketched as the basis of demonstrating how this could be shown through imagery. Through researching answering competition briefs, it has been evident that the most successful submissions are those who consider how the concept could be applied further.