These are elements that need to be included into the design to ensure that the response is fully answering the brief. Certain aspects such as 'Greenall's The Original is 100% ownable as we were the first British gin distillery and we want to communicate this more to consumers' are a suggestion as to content that could be included in the creative. Another examples such as including the Union Jack Flag is an aspect to the design that they would like to be integrated in an 'engaging, creative and disruptive way'.
In terms of breaking this down, the aspect of communicating their authenticity and Britishness is portrayed through the use of the Union Jack Flag. However as well as including this element of heritage in the creative, the designs also need to appeal to their target audience of 'millennials' who enjoy 'having a good time socialising with their friends' all based around the quintessential British moment of afternoon tea. Through discussions with peers and tutors the concern of how these two very different links could be made. Furthermore, in the previous feedback discussion it was said that there needed to be more of a focus behind the concept. Bringing these two concerns togethers led to the idea that the link between these two aspects could be joined through the introduction of a social media campaign. This campaign would be advertised through the tags and posters and therefore would stem further through social media such as Instagram, Twitter and Facebook.
Adding a social media element to the creative designs demonstrates how the concept can be taken further. This aspect relates to the target audience as they are the most active age range audience of social media.
No comments:
Post a Comment