TOMS

One aspect of the creative that has been discussed is including a link to a charitable organisation. One company that helps those in needs is TOMS. TOMS is known as the 'One for One' retailer. For every pair of shoes purchased they give a child in need a pair of shoes. As well as this, every pair of eyewear purchased, they will 'help give sight to a person in need'. This is an example of how an individual can purchase a product and give back to charity at the same time. It is also an example of how a company can donate some of their proceeds to charity. This links to Greenall's as they brand themselves as being at 'the heart of every social scene'. This demonstrates that they value each member of their audience and therefore see them with more value than just a consumer of their product. Adding this charitable aspect to the creative as well as presenting the idea that for every bottle of Greenall's Gin bought, a chosen percentage is donated to charity, will possibly set m competition aside from others. This adds a unique element to the designs and shows deeper consideration to the impact that the company could have on their target audience.