Greenall's Brand Research

 At the initial stage of completing the brief, it is important to gain an understanding of the brand and their current appearance. Through reading and looking into Greenall's website and social media pages, my understanding of the brand image, tone of voice and commercial presents has been better informed.

It is clear through each of these platforms that the brand has a definite colour palette that is used. This produces a defined brand image, reflecting the high quality products and heritage of the brand.  

Through reading the brief it was identified that Greenall's would like to inform the audience of the ingredients that are involved in the gin making process. This is a process that is illustrated in a minimalist form on their website. The use of variations of the brand colours relate back to the brand image and demonstrate a cohesive style to the brand.

Through reading through Greenall's social media page on Twitter, it has bettered my understanding of the tone of voice that they maintain. Their tweets are uplifting and enthusiastic through encouraging their audience to get involved with festive events and socialising. The below images demonstrate some of the more recent tweets posted, based on the theme of Halloween. Their existing advertising imagery includes the gin bottle as well as a conception of a range of different drinks. This emphasises the importance of the gin however certain features such as the spider and the cobweb allow the audience to relate the imagery back to the festive theme. 

Using such social media platforms also reflects their millennial target audience. This is due to many individuals of the millennial age using this platform on a daily basis and therefore the brand has seen this as an opportunity to engage with their customer.