Thursday 24 November 2016

Feedback

After experimenting with 2 different designs in response to this brief, a feedback discussion was held to determine which was the most appropriate and intriguing design to continue with. The two designs were printed and present in the discussion so that my peers could see the physical and digital version which is important as this is how the design will be viewed. 

As expected, the ambiguous response was not understood by many of the individuals in the discussion. This results in the design being successful however when explained  it was said that the response was 'lacking in excitement' and didn't 'wow' the individuals. This shows that this design does not hold the qualities that Penguin are looking for in response to the brief.

On the other hand, the comments towards the collage design were more positive and the cover was described as being 'very fitting to the story' whether that be with the design explained or not explained. When viewing the designs side by side this was also the cover that was pointed out as being the most 'eye-catching' and 'intriguing' due to the bold colour choice and arrangement of the collage. This is therefore the design that I will continue to work with. 

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