Target Audience - The Design Process

Who

Will your interface appeal more to men or women?

- Through an initial analysis of the target audience and the content/design of the magazine and current website the interface the overall impression is that they are currently designed to appeal more to women than men. Through my own experience, men may be interested in certain articles however it is more likely through the suggestion of the female. 


Is your interface specific to a country?

- The brief states that the solution should revolve around Country Living UK. It should therefore be designed with this in mind however those in other countries would still be able to access and view the content. The culture is something that is important within this magazine. 


What

What are the most important features of what you are offering?

- The most important feature is transferring the experience of reading a physical magazine to on screen. This experience will involve features such as the movement of the page, the navigation of the page, as well as elements such as being able to save images/article for a later date or to store as inspiration. 
- Another feature is that the interface should enhance the experience of engaging with the content due the the positives and capabilities of an on screen media. For example being able to use motion video, hyperlinks, social media sharing and so on.


Why

Are the users looking for general information or do they need something to achieve a specific goal? 

- The TA are looking for general information as well as possibly having a motive to read the magazine. It could be seen as an area of inspiration as well as an informative platform.


Is spending time on the interface seen as essential or a luxury?

- This would depend on the specific individual. They may see reading the magazine as an essential due to the information that it holds. For example, they may be redecorating their home and therefore wish to gain knowledge of current styles and trends through reading the magazine. On the other hand, it could also be seen as a luxury as reading a magazine is seen as something you do for yourself and not because you have to. This experience should therefore be enjoyable and allow you to relax and take in the relevant information/enjoy the content. 



Are they already familiar with the service or product or do they need to be introduced to it?

- The TA are already familiar with the Country Living (UK) magazine however would not necessarily be aware of their screen presence. This is something that would need further research in. 



Are they looking for time sensitive information?

- In terms of news updates on a topic, this is not what the magazine provides. However, the content is specific to the season that the issue is being released in as well as the holiday events, garden activities, etc that are happening at that current time.