Country Living - Typefaces

To ensure that the solution to the brief is consistent with the Country Living brand I have analysed the typefaces and colour schemes that they use. Although not all the correct typefaces can be used due to accessibility, those that are similar will be chosen to give a clear representation of what the website would be like if produced. 

Typefaces that have been highlighted as similar to those on the website:

Serif - Alexandra OsF Regular

Sans Serif - Avenir

From looking at the current Country Living (UK) website, it is clear that there are two distinct typefaces used. The serif typeface is typically used for the subheadings and headings whereas the sans-serif is used for body copy. This is common with most websites to ensure that there is a distinction between the different text purposes. Ways in which this could be transferred to the solution is that the majority of the subheadings and headings will be in a serif typeface and where there are larger areas of text a sans serif typeface will be used. Although there is research to suggest that a sans serif typeface is difficult to read on screen, this change would create a large inconsistency from the magazine. However, as the solution is solving the issue of having a magazine on a screen based device, this may be something to experiment with.