One example of where the experience of reading a physical book has been transferred to a screen based piece of technology is the Amazon Kindle. Through the development of this device, Amazon have experimented and have been successful in enhancing a users experience and to ensure that the experience of reading a book is not lost. To do this they have adapted certain elements of a book to the Kindle. Some of these experiences are:
- The colour of the the screen. The off white colour of the Kindle screen reflects that of the paper used in books. This is not only something that reflects the printed version of the book but it also makes it easier to read the text due to the lower glare of the screen. This also benefits when using the device in sunlight as the screen has been made so that the light does not reflect off the screen.
- To turn the page there are different effects that you can turn on or off to change the appearance of the screen when you move forward or back in the book. To turn the page, the user swipes from left to right or right to left or depending on the model, small buttons are used to navigate to each page.
As well as the device, Amazon also have the Kindle application that is available on iOS and Android devices. This is where they have tried to replicate the experience of using the kindle to other devices. However, consideration in how the devices work has clearly been taken due to different devices functioning in different ways. For example, some of the models of Kindle require the click of a physical button to turn the page, whereas on a mobile device this movement is completed through swiping left or right on the screen.
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