Country Living

The Country Living (UK) magazine is published by Hearst UK. This company runs on an international scale with 19 magazine in the UK and over 21 U.S titles with 300 international additions.  Looking more closely at Country Living UK itself, the content is available on a range of different platforms; Magazine (print), Website, Apps as well as social media profiles. The initial magazine therefore has a vast presence in the print and digital world. Although there are connections between the content printed in the magazine and those on the website, they are displayed in different forms. 

For example, the articles that are posted on the website have hyperlinks to materials, artists or other relevant content to the article. This is something that can only be done on a digital interface and is not possible with print. However, this is an advantage of having the articles on both reading platforms. As a reader of the magazine, being able to access this extra information through the website articles is highly beneficial and enhances the reader's experience. 

Analysis of the Country Living (UK) website:

- Consistent theme throughout the website and with the other collateral (Colour palette, typefaces, tone of voice)

- The off white of the website background colour enhances the reader's experience as there is less glare from the screen - this could be further improved

- The top banner of the screen moves as you scroll down the page which allows for the articles to sit in a banner of white space. This gives each page a focus and removes the other more bold designs so that your eyes aren't diverted away from the main focus. 

- Hyperlinks are present throughout the articles to take you to relevant areas such as purchasing the materials for the demonstrated crafts

- Content links between the website and magazine; some of the articles posted on the website are repeated on the website however contain more of a detailed accompanying article