Living North

Living North is one of the competitors of Country Living (UK). As well as sharing similar characteristics in their magazine designs, there are also similarities between some of the content articles. However, their online profiles are distinctively different. 

Although there are consistencies with the magazine and the website, there are less than there are with Country Living. The website maintains a black and white colour scheme with subtle hints of colour for the different topic areas to the website. Looking more closely at the articles on the webpage, the long line length makes it difficult to read the text, especially when it is a lengthy article. However, in most cases, bold text separates the different areas to the article therefore if you are scim reading then you can find the appropriate text for you. 

In terms of the user interface experience, the website is clear to navigate and understand at first glance. The grid design allows for a large border to the left and right of the centre which can be seen as a positive as it means that the page is not overcrowded, however could also be seen as a negative as there is a lot to read and understand in a smaller amount of space. 

There are small elements of interaction to the website, such as clicking left or right to view more images however the other interactive elements are what you'd typically expect to see from a website. This therefore demonstrates that the experience of reading the magazine is not reflected in the reading of the website. There is one obvious reason for this and that is because one is print and the other screen. However, the reading experience is something that could be transferred to screen to enhance the user experience.