The Target Audience - Greenall's

The main target audience to consider for this brief is that of Greenall's. In the brief that target audience are described as those who enjoy 'having a good time socialising with their friends' and that 'gin is firmly on their radar'. Their aim is to 'make them passionate advocates of Greenall's through reinforcing the authenticity and credentials'. Through following the brand on social media, it is evident that they are active in posting about events that they are attending as well as those that they are supporting. This further demonstrates their youthful audience who are currently already interacting with the brand and who buy their product.