The Target Audience

The target audience of the magazine is something that needs precise analysis so that the solution is appropriate and effective to the audience. 

To firstly gain an understanding of the number of individuals who interact with Country Living on a regular basis, I looked at Statista for a statistical background. Through personal knowledge of the magazine there is already a general understanding of the target audience in terms of age range and sex. 
As the age range of the audience for the Country Living magazine is varied, it is something that needs careful consideration when developing a resolution for the brief. This is something that will be researched in more depth as the project develops. 

Primary Research:

Above are graphs that have been sourced through Statista, an online statistics portal. The graphs demonstrate the popularity of the magazine as well as how the audience interact with Country Living. Although the numbers for the statistics have been taken in America, it is still interesting and useful to see how many users interact with the media through a screen. 

I am attending the Country Living Fair therefore this is an opportunity to gather more accurate research. Whilst at the fair I plan on filling out a survey, tallying the age range of the target audience. This paired with other more focused questions will ensure that there is a precise target audience to aim the resolution at.