Study Task One.

On being informed of Part One of the Design Skills brief, I understand that the aim of the task is to effectively communicate the market, target audience and sectors in a contemporary context, involving the use and/or repurpose of a typeface to appropriately represent our given brand.  From the lecture talk on Anatomy of Type and Typographic Terminology I feel that I have been provided with the appropriate knowledge which supports my previous knowledge of typography, therefore I feel confident to begin this task within my group. I hope to be able to apply this information throughout the brief and for it to better my understanding of typography.

Once in our group, we quickly decided that it is important to define the key ingredients of a company when designing/manipulating an appropriate typeface to represent the brand. This involves focused research on our given brand which is a scaffolding company called Burflex. This research involves what they specialise in, who their audience are and where the logo will appear. This information is demonstrated in note form in my notebook, where I have also begun to make notes from the book, The Vignelli Cannon - Vignelli, M.

After gaining a clear understanding of the company and the multiple medias that the logo was going to be featured in/on, we decided to begin experimentation with the six typefaces outlined by Vignelli. We have decided as a group to individually experiment with each of the six fonts, including, uppercase, lowercase and kerning. We will then come together in the studio and discuss which font represents the brand the most successfully and why, using the terminology and knowledge that we gained from the Anatomy of Type and Typographic Terminology lecture.