Sow Ay

Saw Ay is an illustrator who sketches honest and personal cartoons about his ongoing fight with mental illness. The story behind Ay's illustrations is very personal which makes the illustrations even more relatable for those who are experiencing similar/the same feelings as the illustrator. 

“It a great way to express myself: a way to clean up my thoughts and brain so I don't get crazy."

The biggest misconception about mental illness, he feels, the idea that "it's just in your head"

"That's why makes us feel guilty and remain silent," he says. "Mental illness can not always leave by simple strong will. The real strength is to ask for help and talk about it." 

Taking an illustrative approach to address mental health is one direction that could be taken in response to the brief. Illustration provides a visual to mental health and takes away from the misconception that it is just 'in your head'. From designer to audience this shows an understanding of feelings and therefore provides a much more influential piece of design compared to a purely typographic image, telling an individual what they should be doing.