Research board.
Using the famous Gloucester Service website, a number of business identities have been explored using the Farm Shop suppliers list. This provided an insight into existing brand identities. Extended research gathered imagery of identities for agricultural based businesses.
This research has helped identify features of local and national competitors/businesses of a similar nature. It is important for the logo to stand out from the other branding that it will be situated with but also be appropriate for its genre.
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