Poster Development

Below are the visual developments informed by the concept and research.

Feedback:

- The scene of the girl sat behind desk is visually effective as it communicates the message clearly

- In some of the designs the message is not clear

- Try and emphasis message more such as in 4,8

- Strong use of colour in all designs makes it engaging for student audience

- Type heavy designs ensure correct message is communicated but would students read all the type in passing?

- Line 3 is very art inspired. Is this appropriate for all students?

- 4th design could be developed more. this visually communicates the message you are trying to put across

- 10,11,13 are appropriate for not art students due to the simple shape design

The feedback has raised questions as to whether the designs are appealing to all students. The fourth design has been developed (see below) following the feedback given. This design was then shown to none art students and the following feedback was given:

Medical Student - 'I would think this poster is aimed at art students/ creative people in initial viewing. The multiple use of the word art supports this. The visual represents a gallery which is not somewhere I would go to help with my studies.'

- 'The style is fun! The wording helps with describing what it is but I don't know what Art Fund is. I get the impression its for art students.'

Engineering Student - 'The illustrations make me think of art and that is not relevant to my degree. I understand the message being communicated but it's not something i'd engage with'

Zoology Student - 'I like the illustration style, this would make me look at the poster'

In a talk with Bash, we discussed that need to have the campaign consistent in design and content. The decision was made to make a series of posters featuring the girl behind the desk and in an art gallery. To show a range, there will also be a design that features a male figure.