Development & Feedback

Logo Development. The designs and colour palette have been inspired by the explored research and existing identity features of the farm. 

Business Cards experiments. 

The following boards were sent to the client to receive feedback. Presenting a brief to a client in this way is something that I have learned through freelancing at LeedsBID. 

Feedback:

- I can see the reference of the plaque in the first design and think that this would helping the farm update itself. It is identifiable with the plaque outside of farm gate and would help people who were collecting their order from the farm.

- The business cards do need to be double sided

- Logo 1 on the front of business card design 2

- Logo 5 would be more appropriate to use of the letterheads of invoices and formal letters

- Add Morpeth and the postcode to the business card e.g 'Glororum Farm, Morpeth' 

- The red adds colour to the design, can we try the block colour with logo 1?

- 'Add something that says or shows that it is for horses.' In a discussion with the client about this comment, I addressed that many of the people who they are handing the business cards to/the places that they are being displayed would be horse owners/where horse owners shop for produce. The client went on to say that when sales are being discussed through Facebook, many ask whether it is suitable for horses. Adding 'suitable for horses' on the business card would simply overcome this. 

- Delivery is available further afield for a fee. The 'local delivery' could need rewording to make this clear to the customer

- 'Is a website possible?' Through a discussion with the client, I outlined the basic cost of having a website. Due to the size of the business, the cost potentially out-ways the level of trafficking to the site. This is something that could be developed when the business grows. Instead, a Facebook business page would be more appropriate. Such features through the social media site are already used by the client and have been successful. 

Front and back designs were initially experimented with using two different typefaces. Having two choices for the client is important as overcomplicating the design options would not be appropriate. The serif typeface reflects the type used in the plaque 

Egg Box Label.

Feedback:

- We have plain brown egg boxes so the lighter grey works well. 

- Simple design is appropriate as all who receive the eggs already know the background behind the chickens

- It is possible that we will expand this and the design would need to be changed 

Advertising, Fruit Stall.

This is an outcome that has been added on to the brief to further show how the branding can be applied to varying aspects, appropriate to the business. Through background understanding of the business, the fruit and vegetable stall is a seasonal element that can gain a lot of attraction from passers by. This cliental could be extended if the stall were advertised in local noticeboards.