Poster Development

This response to the brief offers a consistent, visual style to engage the audience with the brand whilst promoting the Student Art Pass.

The poster and animation aspects to the campaign provide visuals to be used on campus and through social media, adhering to the needs of the digital audience.

Colour has been used to draw emphasis on how an individuals life can be positively influenced through having a student pass. As shown in the poster designs, muted, dull colours have been used when the student is studying at their desk. The colours then become more vibrant when engaging with content outside of their ‘everyday life’ as well as bold colours being used to emphasise the key information. The visuals give the audience something to associate and relate to, strengthening the power of campaign. This is also consistent with the animation. 

The set of four posters were informed by feedback given on the range of designs experimented with. Adjustments were made to ensure that text and image fully communicate the key message and met the mandatory requirements.