Lush, the cosmetic brand, are well known for their brightly coloured products and the intense sweet smell that greets you when you enter the shop. Unbeknown to many of their customers, Lush 'gives nearly £6 million a year to far-left groups'. The company financially supports activist groups such as No New Animal Lab and Peaceful Uprising as well as having a charity pot to fund their own protests and other charities. This support comes from the enthusiasm of the co-founder Mark Constantine, 'These small, grassroots groups are in line with Lush's values - protecting the environment, preserving human rights, and promoting animal welfare'.
This is a demonstration of a socially well known brand which is associated with 'long candlelit baths, sharing showers, massage, filling the world with perfume and the right to make mistakes' is in support of groups that are actively trying to change the world, each focusing on different areas of change. In a study nvolving Quartz Media, they concluded that 'most' of the Lush customers were unaware that Lush directly funds action groups. Is this unethical? Should the customers of a brand be aware of where their money is going?
https://qz.com/609641/lush-sells-bath-bombs-and-cosmetics/
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