Following on fro the feedback discussion, I visited the market to collect some primary research. This is one of the benefits of Kirkgate Market - it is a current public space that is open 6 out of 7 days a week therefore can experience the atmosphere and surroundings of the market. Visiting the market has also meant that I was able to experience the effects of the current refurbishment that the market is going through. The refurbishment involves improving the overall look and feel of the market, as well as creating small and larger stalls to attract more stallholders and therefore customers.
This image represents the new logo type branding for the market. The 'KIRKGATE' typeface has qualities of that used in letterpress type. This is something to explore further in responding to the brief.
The refurbishment has seen a new style of design to the market. To connect the different sections of the indoor market there are are a number of line drawings featuring on the walls. They reflect the original architecture of the building and add a modern aspect to the public space. There is a mix of serif and sans serif typefaces used for the branding of the market, demonstrating the history of the public space, as well as how it is adapting to its more modern surroundings.
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