Although difficult to see in this image, the background of the front cover consists of a range of different vector shapes of buildings in leeds, as well as various shapes relating to the content inside the book. This adds interest to the front cover design rather than it just being typography. The effect of this is that it attracts the target audience of those in Leeds who are interested in the more independent, unique shops in the city.
The modern clean design of each page adds value to the book as well as making the piece more desirable. This results in the book being highly sort after as a piece of art, as well as to inform the reader of the independent places to visit in leeds. The use of red to the otherwise simple black and white colour scheme keeps the reader interested as it highlights key areas on the page as well as adding definition to the points of reference. Another element that stands out on the page is the illustration piece. This relates to the content of the book as well as the city it is based on. It adds an element of visual fun to the page as well as showcasing local artists.
Looking specifically at the 'Food & Drink' section of the book, each location is separated page by page. This works with the clean consistent layout throughout the spread. The colour red is once again used to highlight the key features such as the name of the place being advertised on the page as well as the phone number and an added fact about the restaurant/bar. The descriptions go into detail on the atmosphere and what to expect on a visit. As a reader this help you to determine whether this is the place for you/somewhere you would like to visit.
In a discussion about how much text to include in the handbook, it was mentioned that providing minimal information would intrigue the audience to want to find out more about the bar/restaurant by visiting the location. On the other hand, it was also said by a number of students that they would not want to visit a place that they were unsure whether it is the type of place for them. Therefore, it is about finding the right balance between giving enough information to encourage the audience to visit the town, without fully informing them of the experience or not providing enough information that they lose interest.
Every so often throughout the book there are double page spreads featuring adverts from the businesses featured in the book. Some of these are advertising regular events that are held and others are just advertising what they have to offer on a daily basis. This adds an extra element of interest for the businesses as well as providing an income for the production of the book as these businesses will pay to have these pages of advertisement.
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