- Publishers from 1935
- 17,000 copies of every tittle needed to be sold to raise a profit
- There are two formats for the original books: A 181x111mm B 198x129mm
- Depending on the book series, there is an appropriate format to be used
- The first Illustrative published cover by Penguin was in 1938
- Jan Tschichold redesigned the grid system for Penguin so that there was a consistancy throughout all the books (Marber Grid)
- Abram Games cover experiments in 1957-8. These experiments were to see what effect full colours would have on the sales of the published books. This was a tactic taken on by Penguin to compete with other competitors at the time however was stopped by Allen Lane due to the cost of printing full colour
The Competition
- Unlike D&AD and other student design awards, this competition is free to enter.
- The first-prize winner of each of the three categories will be offered a four-week work placement in the Penguin Random House Design Studios and a cash prize of £1,000.
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