Layout Plans

5.

Feedback

- The infographic works really well with the content, making the information 

more appealing to read and adds colour to the design

- too much space under the 'have some horse sense on the road', this just needs reorganising

- appropriate tone of voice, straight to the point, quick and easy to read

- caption under the triangle sign could be smaller

- reorganise the layout using tabs to reduce the spacing between the numbers and text

- perhaps experiment with a smaller typeface?

6.  

From the feedback on layout 5, I made the suggested changes to the design, changing the typeface size by making it smaller, adjusting the tab spacing and adjusting the line spacing of the text. However the sentences beside the road layout images don't look as expected. The line spacing needs to be standardised or to appear more similar to each other so that the text is consistent to read. I also removed the 'THINK' logo and recreated the road sign myself so that it was of higher quality.

7.

Feedback:

- Experiment with colour in the text to draw the readers attention to the different areas of information. This will also separate the sections more clearly

- Infographic - try putting emphasis on the important aspects of the information such as putting the numbers in bold

- Subtitles would look better with every letter starting with a capital

- Horse symbol is too pixilated (this may be a printing issue)

8. 

From the feedback I made the suggested adjustments to the design. Having the main title and subtitles in the colour of The British Horse Society design brings the piece together and highlights the sections of the information to the reader. This draws on the element of their looking there is less text therefore not putting the audience off reading all of the information. To reduce the poor quality of the road design I decided to make a replica in Illustrator. I used a high quality silhouette of the horse and rider so that quality would not be lost when it came to print.