Infographic

After previously having just the outline of the car in the mock ups of the layout, I wanted to experiment with a different production method as I felt that the design wasn't working as well as I wanted it to. 

First attempt:

Self evaluation
- The colour, style and having the black outline around the shapes makes the design look childish. This is not suiting of the target audience


Sketches:

After sketching the car and placing it in the layout design of the leaflet, I decided that the design was too childish for the 17+ target audience and didn't reflect the importance of the information or the overall tone of the piece. After making the decision that the above design was not appropriate, I went back to gathering research to find an appropriate colour scheme for the design.

Using the colour schemes in the infographic above, I redesigned the car outline, going for a more realistic outline rather than a more playful child's image. To do this I removed the black outline and kept to the colour schemes. 

Illustrator:

Feedback:

- The four colour colour scheme works well but the colours are lacking the eye catching factor

- The pale colours would fade away in the design as they are not strong enough to stand on a white background. This could be solved with printing on coloured stock however may cause an issue with your other designs

- Lacking the wow factor, looks like an ice cream combination

Feedback:
- The design is attracting and makes me want to look at the information (in the context of the leaflet)
- The colours work well together rather than in the previous design where they were clashing
- The colours are strong enough to stand out on the page however will not overpower the other content in the leaflet
- It is a modern design that is kept simple through only using the set colour scheme
- A great improvement from the original design!