- The clothes we wear, the style, cut and colour, are capable of communicating certain traits of our personality
- First impressions are typically main within a matter of minutes of meeting a person
- Studies have suggested that if people glance at your shoes, they can correctly judge your age, political affiliation and emotional personality traits
- We're exposed to colour psychology as soon as we're born
- Colour has the power to evoke femininity, masculinity, emotion and appetite
Biology Letters, study.
- 'in neutral settings, men wearing red were perceived as more aggressive and angry than men wearing blue or gray. In a 2009 study, Dr. Juliet Zhu found the color blue suggests “knowledge, power, integrity, and seriousness. It evokes a sense of calmness while stimulating creativity.”
- Women wearing red, on the other hand, are perceived differently. In fact, men report feeling more sexually attracted to women in red clothes and lipstick; they’re even willing to spend more money on their date.
Business Insider recently reviewed reviewed several studies relating to first impressions. Among these studies were a couple that found the quality and cut of clothes are capable of communicating your status and level of intelligence.
- - e.g people wearing name-brand clothes are perceived as higher status than those wearing conventional brands.
- - people who have their clothes tailored are considered to be more successful than those who wear clothes that aren’t as fitted or flattering.
This is a direction within colour that I have not previously considered.
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