This live brief for a client has developed my skills in communication in terms of design terminology and feedback. Working with an individual who has a certain level of creativity has held its challenges as well as positives. Although the design chosen by the client is not one that I feel is the most visually effective, it has taught me to respect the clients wishes. From a personal point of view, the KS initial design is not well executed and was completed from the direction of the client. Using a photograph on the business cards reflects the style and genre of the photographer however can present issues if the style of the photographer were to vary. However, for the event that the business cards were produced for, including this image is relevant at this time.
Overall the collaboration with the client was successful and has built my confidence in being passionate about the work I produce. It has also taught me the importance of being able to listen to constructive comments and being able to make the appropriate adjustments. With this brief I felt that my own creative direction was overpowered by the wants of the client due to the high level of creative input that they had within the design process.
The final outcome was selected by the client to ensure that the design reflected their aspirations for the design. The stock chosen by the client was a 300gsm recycled paper. This reflects their environmental considerations in their work however meant there was a lack of colour in the outcome.
A secondary outcome has been presented in response to the design that I feel suits the purpose of the client more effectively. The clean layout is appropriate for the busy scenario of Paris Photo which is the event the outcome was produced for.
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