This mood board was created by Kris, highlighting the elements of the business cards that she likes and her thoughts on how they could work in her own branding. This was a great starting point for the research as I could reflect her ideas with my own and see which design elements overlapped.
One element that I highlighted as being important is the inclusion of a photograph on one side of the card. Through being a receiver of a business card, the first impressions are always made on the front facing design. For a photographer, it is important for the audience to understand the style of the individual whose business card you are viewing so that they can make a connection with such genre.
As Kris is a documentary photographer who is very aware of the events that are happening globally, whether that be socially or environmentally, I have suggested that this be an element that is evidenced in some way through the design. One way in which this could be done is by using a recycled stock for printing as well as ensuring that the print process is as efficient as it can be.
Together we have looked through a number of companies who print business cards highlighting the pros/cons of each. It was decided to print the design through a company due to the timeframe that we have as well as the stock that we would prefer to use.
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