The Penguin Random House student competition is relevant to my practice as I have an interest in book jacket design. This interest has stemmed from starting to read from a young age and has continued on in my creative practice.
Having previously entered the competition, I am now more aware of what makes a successful entry and the time that is needed to complete the brief.
The Brief - 'You are invited to design a cover look for Noughts & Crosses to bring this original and unforgettable book to a new generation of readers. The design should ensure that this important book remains a must-read for every teenager.'
Time Scale - 1 Month Research, 2 Week Production
Although the time scale for research outways the production, this allows for sufficient time to gather primary and secondary research. As part of the completion of this brief, I am going to read the chosen book to gain a better understanding of the story. This will therefore provide a more informed approach to the outcome.
- 'We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them.' This element to the brief gives a clear direction for the initial starting point to the brief. Research will be carried out into current book jacket designs as well as those that have been completed for the book previously.
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