Following on from the discussions had over the research conducted, I experimented with a range of different typographic forms. Through Kris's comments, she highlighted that the preferred typeface would be sans-serif. This reflects her modern day approach to photography as well as appearing professional and slyck.
Through experimenting with type on a different photograph, it is clear that bold colours are needed to allow for the text to stand out.
After completing the above designs, feedback was gained from peers as well as from Kristina.
Feedback:
- The circle designs draw attention to the logo without imposing on the photograph
- The text around the outside of circle adds the relevant information but I'm not sure it reads correctly
- The border around the outside defines the shape and fits well with the photograph
- The rectangle design is harsher than the circle due to the sharp edges
Taking on board the comments made, further experimentation is going to be carried out. Adjusting the 'DOCUMENTARY PHOTOGRAPHY' text to read correctly is something that is proving difficult to navigate with in Illustrator.
Going back to the notes made in the research discussion, the following experiments involved using handwritten type. This can be seen to add personality to a design and therefore enhancing the personality that is being displayed.
Through each stage of development for the business cards, Kris's feedback is essential in the progression of the design. To ensure that this is received, the document with each design on is shared with her and the request for feedback is made.
Feedback From Kristina:
- In a meeting with Kris held over the front design of the cards, we discussed the differences between the handwritten and sans-serif type. Although the handwritten type adds personality to the design, we both felt that it lacked professionalism.
- 'The 4th design reflects my easy going personality however this does not represent the serious issues that I photograph. I feel this design is not appropriate for the themes that I am exploring through my work.'
- 'The 5th design is strong, the way the letter are formed suggests a strong name/brand. The documentary photography works well but it might be better to read the correct way. I like the positioning of the full image.'
Feedback from Kristina:
- 'I am drawn to the design with the border as it adds definition to the design and flows well with the front of the card. Some of the other designs have too much white space.
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