This information leaflet is a an example of a booklet which uses illustration coupled with graphic design to communicate information through engaging the audience with the content. This adds personality to the leaflet and gives it a unique appearance. These are qualities to consider when producing the creative for this studio brief. To further engage the audience, the leaflet folds out into a poster which contains further information. The information is categorised through colour with the use of handwritten titles to each section.
This is an example of the style being shown in a different form. The posters which are pinned to wooden fencing in the Zoo have the same visual aesthetics as the leaflet, creating a consistent look to the campaign.
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