A QR can be used to lead a user to information that is posted on other forms of media. Through researching into the functionality of QR codes, it is my understanding that they work by scanning the code through the use of a smartphone or other application devices. Once scanned, the code leads to the information that is linked to the code. Although this requires more effort by the consumer, it has been shown to increase interaction with the company due to the interested individuals taking the extra step to find out information. The information is typically presented on a website and therefore removes the element of the user having to manually enter the URL.
Through researching into how QR codes can be used in education, it has been brought to my attention that they can be used to reduce the number of printed material that is in circulation. In education terms, QR codes can be used to give access to listening papers as well as worksheets that can help students complete homework without the presence of a number of paper sheets. Although this requires the technology to do so, it is introducing a more sustainable way of displaying information.
In relation to this brief, the use of a QR code presents an alternative way to display information in a sustainable yet interactive way. The code can be linked to a website, video, social media and other information platforms. This is therefore something that is going to be experimented with in response to the identified problem. The use of a QR code on printed material could be used to link to relating videos/websites. This makes the information more engaging for the audience. Through research it has been identified that when information is presented in the form of video it increases the users engagement and therefore results in the information being remembered more than if it were to be simply read. Sustainability is also something that I am exploring more in my practice through my studies in relation to Context of Practice.
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