Mind Charity

Due to the outcome be produced for the Mind charity, certain aspects of the 'brand' of the charity should be included. This creates consistency with the information accessed on the website and therefore increases the users trust with the information presented. 

It is clear from accessing the Mind website that the charity use a set colour scheme throughout. They also use a thick sans serif typeface for the headings and subheading on the website with a similar yet more of a body copy typeface being used for the larger sections of text. 

A table of colour swatches has been created by taking swatches from the website. This will allow for the same/variations of the colours to be used in the creative produced.

The below image is an example of one of the PDF information documents that can be downloaded from the website. The wordy page coincides with the brand colour scheme however a different selection of typefaces are used. This creates an inconsistency with the website and therefore gives the brand a second appearance.