NHS - Tone of Voice

To further develop my understanding of psychosis/schizophrenia, I searched the topic area on the NHS website. Through reading through the content that is available, there is an evident difference in tone of voice taken by the NHS compared to that used by the Mind charity. It is of the social knowledge that the tone of voice used by the NHS can sometimes mean that information is given out in a more hard hitting and less thoughtful way. Although this is done to ensure that the information is received in the correct way, it can sometimes put people off reading their material. 

When reading through this information, there was a lack of availability of information that would be relevant for a carer of an individual suffering from schizophrenia. This therefore led me to search the subject in the search engine where no exact results were found. This support the identified problem that the information is available is limited. 

On the 'Schizophrenia - Living with' page there are a number of drop down boxes at the bottom of the page. One of these is titled 'What can family, friends and partners do to help?'. As can be seen in the screenshot below, there is a brief overview of information covering this topic. At the bottom of this section there are links to the Mind website and other similar organisations. This gives the impression that the NHS are lacking in information that is available on this subject and feel that other organisations and charities are more suitable to look towards in terms of information.  

In reflection to the information that is available on the NHS website, the Mind charity offers a more friendly 'approachable' tone of voice, covering information on a range of different topic areas. Rather than the content being an overview, there are detailed and more general sections to the website. Although this requires navigation by the audience, it ensures that the correct and right amount of information is being received to suit the requirements of each individual. 

In reflection of this, it is has been identified that the tone of voice of the Mind charity could be perceived as being more 'approachable' and therefore more engaging than that of the NHS. The tone of voice of the charity will therefore be maintained throughout the response to the brief, ensuring that carer is the focus of the outcome and the way that it is presented.