Sketches of Tags and Posters

From the feedback is was discussed that having a poster and tag campaign would strengthen the overall concept behind the idea of Greenall's being at the heart of Afternoon Tea. Taking this further would be to introduce a charity support to the creative. For example including a breast cancer awareness symbol on the posters and having a short sentence explaining how an afternoon tea event could be held to raise money for Cancer Research, more specifically breast cancer. This could further be taken that a certain percentage of the money received for the bottle of gin went towards the research. Adding this to the creative relates to the female target audience as well as showing the Greenall's is always thinking of their audience. From reading the brief this may stray too far from their 'vibrancy and fun' however this could be seen as a way of raising money for a good cause in a positive and fun way. 

The tags would be placed around the neck of the gin bottle in supermarkets and other locations where the gin is sold. The content on the tag would be a recipe that the audience can use to make a cocktail with that specific gin.

Before moving onto designing digitally, I have worked through a number of designs through sketching. This has shown what orientation of text may work more efficiently as well as which illustrative style is appropriate. Although these are areas that still require experimentation within the digital designs, it provides more of a starting point to work with.

Considerations to be made:
- The Greenall's The Original logo must feature on all designs
- The creative must adhere to the responsible drinking guidelines