To extend the brief further, a design for an advertising poster has been developed. The main piece of inspiration can be seen below. The advert aims to advertise poster for the fruit and vegetable stall that is placed outside the farm gate. This outcome allowed me to apply my own illustrative style to the process to produce a decorative yet informative poster.
Inspiration.
At first the design was constructed using gouache paint. Once this image was scanned in there was a texture present. Although this adds detail to the piece, it did not look effective when reprinted. Further experiments were completed using Adobe Draw for Ipad. Text was then applied to these images in illustrator. As decisions on the logo and typeface progressed, the experiments were made clearer and continued in the same direction as the other outcomes.
Including information such as the location and times the produce would be available to buy was informed by feedback. This feedback identified the need for this information to make it clear to the audience who would see the advert in local noticeboards.
No comments:
Post a Comment