Email Template

From my experience at LeedsBID, I learned the importance of a clean and professional email. This makes the information clear to read and therefore the audience is more likely to engage with the content. The decision was made to produce the emails on MailChimp - an email marketing platform. The templates were then loaded to the gmail account to send to the list of recipients. 

Two templates were designed for the variant in audience. The list of audience was separated into those who have a professional relationship and would like to build on this and those who are already aware of the event through discussions with myself or Hilda. 

This email was sent to those who we would like to build more of a relationship with. Links to the websites/Instagram accounts of the photographers featured in the exhibition were embedded in this email. This gives the individuals expose and trafficking to their profiles. It also shows a taster of what to expect at the exhibition, In the hope that those who attend are interested in the theme and content. The second email template acts as an informative ‘quick note’ for the audience who have already had discussions with myself or Hilda about the exhibition.