In a review of the design chosen to advertise the exhibition brief, it was decided that the design lacked the 'wow' factor that is needed to draw attention in event advertising. Having a secure date for the exhibition allowed for more time to experiment with the overall appearance of the exhibition. Specific research was carried out into the overlay technique. This was a method used in the brief release and continuing this style would ensure that there be a consistency.
Taking inspiration from the research, a range of developments were made. Once the poster design had been decided, further designs were made to ensure that it was appropriate in a range of mediums. This highlighted designs that worked and those that were less appropriate.
Feedback:
General
- The strong use of colour is eye catching
- The colours work together when overlayed and as separate colours
2nd line of developments
- Use of white space is overpowering (2,3,6)
- Th direction and colour of the shapes are powerful and draw attention to the advertisement
- The typeface is cohesive with the shapes used in the design
- The link with perception is perhaps not clear
3rd line of developments
- the use of a semicircle and triangle look like kitchen scales. This could give the wrong impression of the nature of the exhibition.' Following this feedback comment, the same style was experimented with with varying triangles.
4th line of developments
- although appropriate for the theme of the exhibition, they lack visual enthusiasm
Taking into consideration the feedback given, the decision was made to progress with the following style.
Banner:
A banner is required for social media and the e-invite header. The dimensions and process of which I have learnt from my time at Leedsbid.
Further exhibition was carried out to gain inspiration on how to advertise the exhibition as well as in the assisting with the exhibition curation.
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