In the briefing, we rewrote the brief to suit our response, taking into consideration the the original brief requirements and the target audience.
The Brief:
Demonstrate how the National Art Pass can offer inspiration and the chance to step out of everyday life. There must be a strong comparison between everyday life and life with an Art Pass. The content must be appropriate for print and digital media.
Target Audience: University Students of 2018
Notes from discussion:
30th Jan
- Colours from guidelines
- Decided on animation story direction. Showing to others that they can escape from their individual bubble of ‘everyday life’ through visiting the places through Art Pass
- Breaking out of the bubble
- Sound with video; students typically looking at social media in social environment/education/at home
- Inside bubble, muted colours to represent everyday life, what you typically expect to see
- Outside of the bubble represented through primary colours
- Interactive poster
To do, Monday 5th 1PM:
- Photographs of Parkinson's Building + Gallery
- Simple sketches of animation
- Research into how people behave with video and sound
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