Information Book - Content

Following the original plan written in terms of the content of the information book, the most relevant material has been taken from the Mind website. This ensures that the charity's tone of voice is used throughout the creative and therefore maintains the trust the individual has with the charity. The tone of voice of the text is essential in engaging the audience and ensuring that they 
Through reading the information on the website it is clear that the organised system of separating each section in to categories is effective in terms of gathering the information you require in a quick and direct way. This is something that I hope to be able to achieve in the printed booklet through the use of a contents page. 
As this is a starting information pack for information for carers on schizophrenia/psychosis, the information is going to be kept minimal yet informative. The information has been taken from the Mind website to ensure that the content is authentic. 

The design of the booklet has been informed by the Palm Oil Challenge, Chester Zoo information booklet. The use of a brush stroke of colour emphasises the headings and therefore creates a clear separation to the sections of information. This technique has further been used to highlight small areas of text. Simple vector illustrations provide visual symbols that relate to the text that is presented alongside the shape. This is a common technique used to reduce the amount of text read by the audience and therefore maintaining their attention. This is a technique that is rarely used by the charity and therefore would benefit their user interaction with the charity by introducing this approach.